Collection: Vodka
Vodka has a reputation for being simple, but that’s kind of the point, and also why it’s easy to overlook.
It’s one of the few spirits where restraint is the craft. Distilled multiple times and filtered to remove as much as possible, vodka is meant to be clean, smooth, and consistent. But even within that, there’s variation. Wheat-based vodkas tend to feel softer and a little rounder, rye brings a touch of spice, potato vodkas can have more weight and texture. You’re not getting big, loud flavors, but you do notice how it drinks.
That’s what makes vodka so useful. It adapts. It works in just about any cocktail, plays well with whatever you’re mixing it with, and rarely gets in the way. At the same time, a well-made vodka can stand on its own, especially when it’s ice cold, where the texture and finish are really what you’re judging.
Over time, the category has quietly leveled up. More attention to ingredients, better water sources, more thoughtful distillation, it all adds up. There’s still plenty of straightforward, go-to options, but there are also bottles now that feel more intentional, more refined.
The selection at 304 Liquor leans into that range. Easy, reliable staples, plus a few that offer something a little more polished. Whether you’re keeping it simple or dialing things in, vodka does exactly what you need it to do, and does it well.
Suntory Minus -196 Hard Vodka Seltzer Grapefruit 355ml 4 Pack
